Volatile socioeconomic conditions combined with severe impacts from external factors, such as new players, market competition, COVID-19 pandemic, changing consumer behaviors and the New Normal trends, have prompted GC to strengthen our competitiveness and resilience as well as create a competitive advantage to conduct business amid challenges and volatilities as well as to grow sustainably. Under volatile external circumstances, GC’s inability to preserve and enhance our competitiveness will lead to the loss of capability in generating income and competing with our competitors, affecting stakeholder trust. • Streamline performance efficiency and continuously create added value through the MAX Infinity project as well as the MTP Integration, which will create synergy between factories under GC Group and within PTT Group, including suppliers and customers, to extend our capaci ty and compet i t iveness enhancement efforts in five core areas, namely (1) Supply Chain Optimization, (2) Polymer Marketing and Logistic Optimization, (3) Energy and Utility Optimization, (4) Value Added Enhancement, and (5) Value Maintenance. In addition, GC has uplifted our innovations performance and applied advanced technology in the modernization and innovation of our factories, to increase efficiency as well as lower costs and losses. • Execute FiT project to carry out lean and process improvement to achieve efficiency and flexibility while reducing risks and costs. • Integration and diversification through investments with focus on feedstock management, improvement of production units and infrastructures to accommodate feedstock flexibility and maintain cost competitiveness enhancement in the 2nd quartile at the minimum. Strategic Risk Factors Competitiveness Risk Mitigation Measures Business Impacts Strategic Risk Factors • Enhance cost compet i t i veness by reducing redundancies in the business processes, minimizing maintenance expenses, while still preserving plant reliability, optimizing energy and utilities efficiency, and reducing energy loss and pollution. • Create long-term security in sales and marketing by increasing market shares, expanding home based markets, and strengthening sales in tandem with building business partnerships in Southeast Asia and strategic markets to achieve sales agility and accommodate business opportunities. • Adjust product portfolio to create added value from the development of high value products (HVP) and their applications according to market-focused business strategy and explore opportunities to develop business in accordance with megatrends to render products that respond more to the demands of end customers. • Invest in high value business (HVB) by focusing on product groups with high growth rate that respond to consumer demand as well as emit low-carbon. Additional Information ISR 2021 page 144-146, 155-163, 223-229 One Report 2021 page 82-83 82 PTT GLOBAL CHEMICAL PUBLIC COMPANY LIMITED บริษัท พีทีที โกลบอล เคมิคอล จำ �กัด (มหาชน)
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