CSR Priorities
GC has established projects under CSR Master Programs as well as other beneficial projects to be the key effort in balancing the 2E1S (Economic, Environment, and Social) and leading to sustainable development in accordance to the UN SDGs.
Corporate Social Responsibility (CSR) Projects and Activities in 2021
2020
2021
Number of CSR Projects and Activities
Projects
Number of provinces that GC implemented CSR projects and activities
Provinces
Number of communities which have been developed by CSR projects and activities
Communities
| Type of Social Investment and Donation | 2020 (million THB) |
2021 (million THB) |
|---|---|---|
| Cash Contributions | 113.29 | 302.22 |
| In-Kind Giving: Product of Service Donations or similar | 45.43 | 78.18 |
| Management Overheads | 48.23 | 41.30 |
| Employee volunteering time during paid working hours | 8.8 | 4.70 |
| Summary of CSR Projects and Activities | 2020 | 2021 |
|---|---|---|
| Number of CSR activities and projects | 117 Projects | 217 Projects |
| Number of provinces that GC implemented CSR projects and activities | 32 Provinces | 77 Provinces |
| Number of communities which have been developed by CSR projects and activities | 88 Communities | 88 Communities |
GC prioritizes the CSR projects and activities based on three priorities, including Better Living, Sharing, and Ecology that cover economic, social and environmental dimensions.
Economic
Social
Environmental
Better Living
Enhancing the quality of life for community and society in dimensions of economic, social and environment to create the highest value to society and business
Description of alignment between priority and the business drivers
GC values the development of quality of life of communities and society. The company intends to boost well-being, income and economy and develop human resources under the self-sufficiency and self-sustainability concepts. GC focuses on CSR projects that create business growth to company while improving quality of life to provide long-term value for society.
Community Waste Model Project
The Community Waste Model project is a collaboration between GC and the group of Wat Chaklukya Community Enterprise for Community Recycling Bank. The ‘YOUTURN’ Platform, an innovative system of GC, is integrated to manage the plastic waste with systemic approach as end-to-end waste management model. Including an innovative technology of GC, Smart ‘EV Saleng’ to support transportation for wastes from communities to the Recycling hub,
The establishment of the Recycling Hub at Wat Chaklukya Community is not only a community model for the systematic waste management, it also has contributed job creation and income for the community through social enterprise. The project adopted the Circular Economy approach, which the innovation and technology of GC was applied to create upcycled products.
Business Benefit KPIs
- Increase perception and raise awareness in value added waste management through SE Model which can be measured by PR value of 4,546,680 baht
- Support the capacity of GC’s end-to-end plastic recycling plant in producing 30,000 tons/year of rPET and 15,000 tons/year of rHDPE
- Enhance capability in developing eco-friendly products from innovation
Social/Environmental Benefit KPIs
1.
SROI
2.
Generate revenue
THB
per month from sales of waste into recycling system.
3.
Sort
kilograms per month of recyclable waste into their respective management system
4.
Recycle approximately
kilograms per month of PET bottles
5.
Reduce approximately
tons CO2 equivalent of greenhouse gas emission from lower use of virgin plastic and landfill, which equals to planting 166 large trees
Sharing
Sharing expertise to society and achieving value for business
Description of alignment between priority and the business drivers
GC leverages corporate strengths by sharing areas of expertise to promote its brand and reputation among local communities. We maintain our contributions to society and stakeholders to build trust.
Rayong Organic Living Project, LUFFALA Room Diffuser: Recreation Series
GC has collaborated with Patom Organic Living, Luffala Community Enterprise, and Hom Mahad Organic Farming Network to initiate Rayong Organic Living Project to upgrade and develop Thai organic products that answer to consumers’ interest in organic living at a global level. The project centers on developing organic products from the brand “Luffala” such as shampoo, liquid soap, skincare cream and hand soap, etc.
In 2021, the project launched LUFFALA Room Diffuser that has been developed from upstream to downstream. The product has been under quality control since the beginning in cultivation until the transformation of the herbal plants to Luffala essential oil with signature scent.
The project aligns with GC’s business driver as sharing knowledge and skills between the Luffala Community and GC Group’s innovation, to co-create socio-economic value in agricultural sector, and community so that they may grow sustainably alongside the industry.
Business Benefit KPI
- Highlight company’s position in creating shared value with the society
- Build company’s image as leader in circular economy
- Increase company’s PR Value 969,641 THB
- Generate income of 1,096,430 THB (from sales of products)
Social and Environmental Benefit KPI
1.
SROI
2.
Generate income of over
million THB per year for local communities and community enterprises in Rayong province
Ecology
Developing ecological sustainability to offset environmental impacts from operation
Description of alignment between priority and the business drivers
GC gives high priority to operate business in ecologically sustainability manner throughout the value chain. The project implements the forest restoration and increase biodiversity in the GC’s operation area in Rayong province.
GC Collaborative Community-based Water Management Project
GC Collaborative Community-based Water Management Project has been conducted under the implementation framework with partners: governmental agencies, non-profit organizations and local communities in Rayong province. Its objectives are to alleviate floods and droughts in local communities, contribute to the provision of sufficient clean water for consumption, and raise local awareness about conserving water sources and using water wisely. Since 2017, GC has carried out various activities, including four areas. The activities performed include
- Building riverbank protection with plastic flapped sacks for Taa Yai Canal in Charoen Pattana Community to reduce bank erosion of Taa-Yai Canal, increase efficiency of water drainage and reduce floods in the area, and reduce sediment accumulation in the canal.
- Upgrading two water retention check dams with plastic flapped sacks behind Baan Khao Huai Mahat School and Soi Khiri temple to reduce bank erosion and save cost in water for consumption and agriculture.
- Building check dams with natural materials in Khao Chamao - Khao Wong National Park to reduce floods and increased moisture in area. Signs of wild animals were found near the check dams after their completion, reflecting the increased moisture and fertility in the area.
- Installing an RO (Reverse Osmosis) water purifier with InnoPlus water tanks at schools in suburb area in Rayong Province, for the students to have enough clean drinking water. Since 2018, the company has supported for 4 schools covering 4 districts, Mueang Rayong, Ban Khai, Wang Chan, and Nikhom Phatthana.
- Conducting the “Groundwater Bank” project, since 2020 to alleviate water crisis, prevent flooding and avert seawater from overflowing into farmlands by recharging rainfall into the ground to establish subsurface reservoir. In 2020, the Groundwater Bank was established in the area of Krok Yai Cha community and Nong Taeng Mae community, in total of 17 places, and in 2022 there is a plan to create two more places.
In addition to the aforementioned projects, GC, headed by the Aromatics business team, has collaborated with other organizations in conducting the “Groundwater Bank” project in 2020. The objective of the “Groundwater Bank” is to alleviate water crisis, prevent flooding and avert seawater from overflowing into farmlands by recharging rainfall into the ground to establish subsurface reservoir. This year, 18 pilot closed system groundwater banks were set up to cover 18 mango farms. Initial post-project survey and follow-up suggested that the water that previously flooded the farms during rainy season could seep underground at a faster pace, flowing into aquifers and spreading to surrounding areas. This has resulted in healthier, stronger and more productive mango trees when compared with same period of the previous year.
Business Benefit KPI
- Increase company PR Value by 1,435,982 THB
- Reduce conflict on water management with the community
- Avoid disruption to the production process due to water shortage
Social and Environmental Benefit KPI
1.
SROI
2.
2. Increasing water retention areas with retaining capacity at
liters
which helps local communities have adequate water supply for farming throughout the year, equal to 144,300 THB/year
3.
3. Supported schools to provide clean drinking water for students approximately 186,450 liters/year equal to
liters