Customer Relationship Excellence
GC foresees the opportunities in end-use market entry and acquiring new customer though differential technology and innovation by developing products with functional variety and high performance in response to better living of customers and end users.
GC has engaged with groups of customers (B-to-B Touch C), and external organization by modifying the organizational structure according to the type and nature of its business in order to enable customer and marketing management and establishing the InnoPlus Solution for the plastic industry, to encourage collaboration between GC and its partners in developing and delivering value that creates the satisfactions to the customers. As a result, customers develop attachment and preferences to the Company's products and continuously purchase the products.
The InnoPlus Solution Center is one of the channel to receive customers' opinions to develop innovations and products which will add value to businesses, communities and the society.
GC’s customers were introduced to the virtual tour of the InnoPlus Solution Center which facilitated the viewing and collaborative development of products. Furthermore, the company is committed to grow sustainably alongside its strategic partners who are brand owners and strives to expand product development collaborations with educational institutions and government agencies in a bid to create product development opportunities, increase trade options and expand customer base.
GC has been using customer's recommendations and feedbacks from various channels such as the VOC and CSC system, as an essential information for developing innovative products in response to the needs of the customer and market. With this regard, GC could develop environmental-friendly, safe-to-consumer, and low-carbon products, continuously. In addition, GC closely monitors the performance of its product development to ensure the highest satisfaction of its customers.
GC collaborated with suppliers to develop responsible products as well as elevate the quality of life in the society. “Upcycling Upstyling” is a project that supports the circulation of resources by adding value to plastic waste through the process of “upcycling”. The project has been carried out uninterruptedly and is now in its fourth year.
GC joined efforts with suppliers who have taken interest in the systematic plastic waste management carried out by YOUTurn, a platform that recognizes the importance of waste management and carbon emissions reduction under the concept of “Design for Sustainable Living”. Accordingly, GC collaborated with leading Thai businesses and fashion brands to create 15 prototype collections, for instance:
Pataya Food x Vickteerut
Collection: Sportswear in a Can for School Children
Winner of the GC Partners X Fashion Brands Category
Manufacturer and distributor of canned food and seafood, Pataya Food, and high-street fashion brand, Vickteerut, collaborated to design sportswear for school children. The collection fosters environmental awareness among children through bright, appealing designs made from special fibers through an upcycling process and packaged in a can.
TA.THA.TA
Collection: Be Right Bag Winner of the UPTOYOU x Fashion Brands Category
Upcycled fabric bags made from discarded plastic bottles, perfect for everyday needs. The collection combines the concept of sustainability in various dimensions, such as the bag’s material, printed message saying “THIS BAG MADE FROM PLASTIC BOTTLES” and diverse functionalities.
Café Amazon x VICKTEERUT
Collection: VICKTEERUT for Café Amazon
Essential everyday items, consisting of tote bags, iPad bags and card straps, designed from discarded plastic. The collection is tailored to the urban lifestyle and features Vickteerut’s signature modern designs.
L'Occitane x Shaka
Collection : Mademoiselle Dans Le Jardin
L’collaborated with Thai clothing brand, Shaka, to design a range of jackets, tank tops, pants, hats and bags adorned with Shaka’s signature prints featuring Shea Butter, which is one of L’Occitane’s primary products.
Siam Piwat x Leisure Projects
Collection: Leisure ECO holiday
A collaboration between Siam Piwat and Thai designer from Leisure Projects to design pants and reversible hats that add colors to your travels with Leisure Projects’ distinctive graphics. The collection blends design with maximum functionality.
In addition, GC have developed a labelling scheme and trade mark that verifies the quality of material or product that the Company produced. GC also set up activities to raise awareness on the importance of environmental friendly consumption behaviours. Moreover, GC also hold seminars and lectures for its business partners in the petrochemical sector to develop their capacity in developing environmentally products and services that matches international standards, as well as support them to adjust their business to future demands.
Young Plastic Entrepreneur Program (Young PEP)
GC has organized the Young PEP activity for eight consecutive years for business owners and their successors in the plastic industry with the objective of fostering new knowledge and enhancing their abilities to meet international levels. As part of the activity, a community was created in the LINE application to convey relevant information. The Young PEP activity also enabled collaborative product development and experience sharing through meetings. It also focused on adapting to market situations and business volatility as well as opportunities to develop goods and products in collaboration with the company. It also aims to maintain the good relationship between customers and build confidence in GC products and services.
Collaborative Activities with Customers and Business Partners
As a continuation of collaborative product development efforts, GC held activities, such as press conferences, exhibition booths and CSR activities, with customers and business partners as well as communicated and educated the public about GC’s leadership in eco-friendly innovations.
GC and Sansiri collaboration on setting up Drive-Thru Recycling Stations Using YOUTURN to facilitate waste separation and disposal
GC and THAI sign MOU on Sustainable Development and Business Alliance
AIS - GC Leads the Way in driving Sustainable Business Goals with ESG Principles Leveraging the Potential of Digital Intelligent Networks, Elevating Workflow Processes with Green Solution Technologies Aiming to Build a Sustainable Organization Model and Address Environmental Issues holistically.
Pepsi® pioneers as the first producer of beverages in Thailand to utilize bottles made from 100% recycled plastics produced by ENVICCO, a subsidiary of the GC Group.
GC ขับเคลื่อนภารกิจ Net Zero ต่อเนื่อง ลงนามสัญญาอนุพันธ์เชื่อมโยงความยั่งยืน Sustainability Linked Swap ร่วมกับ SCB เป็นรายแรกในกลุ่มอุตสาหกรรมปิโตรเคมีไทย
GC และ ENVICCO จัดงานสัมมนา "InnoEco PCR PET by ENVICCO for Food Packaging: 1st Thai FDA Approved"
GC ตอกย้ำองค์กรความยั่งยืน จับมือ KTB เดินหน้าบริหารจัดการทางการเงินเชื่อมโยง ESG ตอบโจทย์ เป้าหมาย Together To Net Zero
GC has donated upcycling bins for infectious waste to the Phyathai Hospital Group and Paolo Hospital
GC partners with PFG to collaborate and further develop sustainable product solutions, promoting long-term business operations.
GC ชวน “รักษ์โลกให้เต็ม 10 คืนชีวิตให้ขวดพลาสติก” ส่งเสริมการใช้ทรัพยากรหมุนเวียนแบบครบวงจร ร่วมเปิดตัว น้ำแร่ธรรมชาติมิเนเร่ ขวดรักษ์โลก (PCR PET) รายแรกของตลาดน้ำดื่มในประเทศไทย
GC ร่วมมือ SABINA และพันธมิตร เปิดตัวแผ่นฟองน้ำจำลองเรียนรู้ตรวจเต้านม ให้คุณตรวจมะเร็งเต้านมได้ด้วยตัวเอง
"Coke, think for the Earth” Campaign. Unveiling Packaging Crafted from 100% Recycled Plastic by ENVICCO officially for the first time in Thailand.
GC ร่วมกับ Aerosoft และหน่วยงานภาครัฐ เปิดโครงการ “รองเท้าสุขภาพเพื่อผู้สูงอายุ”
GC collaborates with I.P. ONE to launch the "Vixol: Transformative Innovation for Sustainable World" campaign, marking the first time in Thailand of recycled colored plastic bottles.
KBank provides 10 billion Baht in sustainability-linked loan to GC to support its sustainability goals
Seminars for Customers, Suppliers and Entrepreneurs
Throughout 2023, GC organized seminars for customers, suppliers and entrepreneurs on a monthly basis and invited experts from various industries to impart new knowledge that can be applied to a variety of businesses. The seminars also allowed participants to receive news about GC’s current products.
