Customer Relationship Excellence
GC foresees the opportunities in end-use market entry and acquiring new customer though differential technology and innovation by developing products with functional variety and high performance in response to better living of customers and end users.
GC has engaged with groups of customers (B-to-B Touch C), and external organization by modifying the organizational structure according to the type and nature of its business in order to enable customer and marketing management and establishing the InnoPlus Solution for the plastic industry, to encourage collaboration between GC and its partners in developing and delivering value that creates the satisfactions to the customers. As a result, customers develop attachment and preferences to the Company's products and purchase the products.
The InnoPlus Solution Center is one of the channel to receive customers' opinions to develop innovations and products which will add value to businesses, communities and the society.
GC’s customers were introduced to the virtual tour of the InnoPlus Solution Center which facilitated the viewing and collaborative development of products. Furthermore, the company is committed to grow sustainably alongside its strategic partners who are brand owners and strives to expand product development collaborations with educational institutions and government agencies in a bid to create product development opportunities, increase trade options and expand customer base.
GC has been using customer's recommendations and feedbacks from various channels such as the VOC and CSC system, as an essential information for developing innovative products in response to the needs of the customer and market. With this regard, GC could develop environmental-friendly, safe-to-consumer, and low-carbon products, continuously. In addition, GC closely monitors the performance of its product development to ensure the highest satisfaction of its customers.
In addition, GC have developed a labelling scheme and trade mark that verifies the quality of material or product that the Company produced. GC also set up activities to raise awareness on the importance of environmental friendly consumption behaviours. Moreover, GC also hold seminars and lectures for its business partners in the petrochemical sector to develop their capacity in developing environmentally products and services that matches international standards, as well as support them to adjust their business to future demands.
Young Plastic Entrepreneur Program (Young PEP)
GC has organized the Young PEP activity for nine consecutive years for business owners and their successors in the plastic industry with the objective of fostering new knowledge and enhancing their abilities to meet international levels. As part of the activity, a community was created in the LINE application to convey relevant information. The Young PEP activity also enabled collaborative product development and experience sharing through meetings. It also focused on adapting to market situations and business volatility as well as opportunities to develop goods and products in collaboration with the company. It also aims to maintain the good relationship between customers and build confidence in GC products and services.
Design Thinking Workshop
GC has conducted research and development projects for new products, as well as improved existing products to enhance their properties. This is achieved through collaboration with product converters, manufacturers, and brand owners by incorporating the Voice of Market obtained through the Market Focused Business Transformation (MFBT) approach from various channels. Customers are also invited to visit the InnoPlus Solution Center, which is GC’s polymer research and development center located in Rayong, for discussions with the company's researchers on joint product development. Additionally, GC organizes Design Thinking Workshops with customers to explore innovative approaches for improving products in response to future market needs.
Performance in 2024
Ongoing Product Development Projects
60 Projects
Commercialized Products
20 Projects
Income
103 million baht
(as of March 31, 2025)
Collaborative Activities with Customers and Business Partners
As a continuation of collaborative product development efforts, GC held activities, such as press conferences, exhibition booths and CSR activities, with customers and business partners as well as communicated and educated the public about GC’s leadership in eco-friendly innovations.
มิเนเร่เปิดตัวโครงการ “Crush On You..มา Crush บิดบอกรักษ์ให้โลกรู้” สร้างการมีส่วนร่วมให้คนไทยจัดการพลาสติกครบวงจร ส่งเสริมการบิดขวดน้ำ ก่อนทิ้งลงถังรีไซเคิล เพื่อคืนชีวิตให้ขวดพลาสติกไม่รู้จบ | PTT Global Chemical
Planting Seeds of Happiness: Suan 50 Suk Nurtures Bangkok's Green Renewa
SCB Advances Towards a Sustainable Organization with Net Zero aim by 2030 Pioneering as the first bank to use 1.3 million rPET bottles per year, achieving a carbon reduction of over 60%. | PTT Global Chemical
1st time in Thailand, GC partners with allies to announce its success in developing innovations and utilizing pallets made from recycled plastic compounds. | PTT Global Chemical
GC and BIG Pioneer Thailand's First Hydrogen Economy, Prioritizing Low-Carbon Practices on the Path to Becoming a Net Zero Company | PTT Global Chemical
GC collaborates with WHAUP to allocate high-quality industrial water through efficient water usage, enhancing business sustainability | PTT Global Chemical
NatureWorks’ Ingeo PLA Manufacturing Expansion Attracts Record Financing from Krungthai Bank PCL of Thailand | PTT Global Chemical
TV5 HD collaborates with GC to initiate the "Sanam Pao We Clean, Together We Can" project, aiming to campaign, instill, and enhance discipline towards effectively changing waste separation behaviors. | PTT Global Chemical
AIS - GC เดินหน้าสานต่อภารกิจเก็บขยะเพื่อโลก Green University “ทิ้ง เทิร์น ให้โลกจำ Upvel 2” ชวนเด็กไทยเก็บ E-Waste และพลาสติกใช้แล้ว พร้อมสร้างเครือข่ายมหาวิทยาลัยสีเขียวขับเคลื่อนการแก้ไขปัญหาสิ่งแวดล้อม | PTT Global Chemical
GC และ เวสท์บาย เดลิเวอรี่ ร่วมลงนาม MOU ยกระดับการจัดการขยะและเศรษฐกิจหมุนเวียน “แยก เก็บ เทิร์นชีวิตให้พลาสติกใช้แล้ว” ขยายผลการบริหารจัดการขนส่งอย่างมีประสิทธิภาพ ครอบคลุมพื้นที่กรุงเทพ ฯ และปริมณฑล | PTT Global Chemical
GC ร่วมกับ HSB ผนึกกำลังสร้างห่วงโซ่คุณค่าเคมีภัณฑ์ สู่การเป็นองค์กรต้นแบบด้านความยั่งยืน | PTT Global Chemical
AIS – GC ดึงพลังคนรุ่นใหม่ สร้างโลกที่น่าอยู่ กับภารกิจ Green University ทิ้ง เทิร์น ให้โลกจำ Upvel 2 รวมพลาสติกใช้แล้วและขยะอิเล็กทรอนิกส์เข้าสู่กระบวนการได้กว่า 1 ล้านชิ้น | PTT Global Chemical
GC Unites Stakeholders to Drive Thailand Towards a Low-Carbon Society at GC Sustainable Living Symposium 2024: GEN S GATHERING, themed "Sustainability Made Easy" | PTT Global Chemical
GC ผนึกกำลังร่วมกับ Toray Industries, Inc. พัฒนาเทคโนโลยีขั้นสูงเพื่อผลิตกรดมิวโคนิกและกรดอะดิปิกชีวภาพจากวัสดุเหลือใช้ทางการเกษตร สู่การสร้างเศรษฐกิจหมุนเวียนและผลิตภัณฑ์คาร์บอนต่ำในอนาคต | PTT Global Chemical
GC จับมือ Toyo Engineering Corporation ร่วมพัฒนาเทคโนโลยีเพื่อเพิ่มประสิทธิภาพการแลกเปลี่ยนความร้อน ลดการใช้พลังงาน และลดการปล่อยก๊าซเรือนกระจก สู่อนาคตของสังคมคาร์บอนต่ำอย่างยั่งยืน | PTT Global Chemical
แบรนด์จิฟฟี่ร่วมรักษ์โลกกับ GC และ BGC เปิดตัวขวดน้ำแร่รักษ์โลกผลิตจากพลาสติกรีไซเคิล rPET100% เป็นมิตรกับสิ่งแวดล้อม | PTT Global Chemical
GC and KBC Partner to Accelerate the Intelligent Digital Technology in the Petrochemical Industry
GC จับมือ Honeywell ศึกษา พัฒนาเทคโนโลยีดักจับและใช้ประโยชน์จากคาร์บอนอย่างคุ้มค่า เพื่อบรรลุเป้าหมาย Net Zero มุ่งสู่การเป็นองค์กรคาร์บอนต่ำ | PTT Global Chemical
Seminars for Customers, Suppliers and Entrepreneurs
Throughout 2024, GC organized seminars for customers, suppliers and entrepreneurs on a monthly basis and invited experts from various industries to impart new knowledge that can be applied to a variety of businesses. The seminars also allowed participants to receive news about GC’s current products.
