Customer Relationship Excellence
GC recognizes the opportunities in end-use market entry and acquiring new customer through differential technology and innovation by developing products with functional variety and high performance in response to better living of customers and end users.
GC has engaged with groups of customers and external organizations by modifying its organizational structure according to the type and nature of its business, in order to enhance customer and marketing management. In addition, GC has established the InnoPlus Solution Center for the plastic industry, to encourage collaboration between GC and its partners in developing and delivering value that increases customer satisfaction. As a result, customers develop attachment to and preference for the Company’s products and continue to purchase them.
The InnoPlus Solution Center is one of the channels to receive customers' opinions to develop innovations and products which will add value to businesses, communities and the society.
GC’s customers were introduced to the virtual tour of the InnoPlus Solution Center which facilitated the viewing and collaborative development of products. Furthermore, the company is committed to grow sustainably alongside its strategic partners who are brand owners and strives to expand product development collaborations with educational institutions and government agencies in a bid to create product development opportunities, increase trade options and expand customer base.
GC has been using customer recommendations and feedback from various channels, such as the VOC and CSC systems, as essential input for developing innovative products that respond to customer and market needs. With this approach, GC has been able to continuously develop environmentally-friendly, safe‑to‑consumer, low‑carbon products. In addition, GC closely monitors the performance of its product development to ensure the highest level of customer satisfaction.
Furthermore, GC has developed a labelling scheme and trade mark that verifies the quality of material or product that the Company produced. GC also set up activities to raise awareness on the importance of environmental friendly consumption behaviours. Moreover, GC also hold seminars and lectures for its customers and business partners in the petrochemical sector to develop their capacity in developing environmentally products and services that matches international standards, as well as support them to adjust their business to future demands.
Design Thinking Workshop
GC has conducted research and development projects for new products, as well as improved existing products to enhance their properties. This is achieved through collaboration with product converters, manufacturers, and brand owners by incorporating the Voice of Market obtained through the Market Focused Business Transformation (MFBT) approach from various channels. Customers are also invited to visit the InnoPlus Solution Center, which is GC’s polymer research and development center located in Rayong, for discussions with the company's researchers on joint product development. Additionally, GC organizes Design Thinking Workshops with customers to explore innovative approaches for improving products in response to future market needs.
Performance in 2025
Ongoing Product Development Projects
70 Projects
Commercialized Products
14 Projects
Income
381.41 million baht
(as of March 21-01-2025)
Seminars for Customers, Suppliers and Entrepreneurs
Throughout 2025, GC organized seminars for customers, suppliers and entrepreneurs on a monthly basis and invited experts from various industries to impart new knowledge that can be applied to a variety of businesses. The seminars also allowed participants to receive news about GC’s current products.
