Talent Attraction and Retention
GC Spirit 4 Core Behaviors
Employer Branding
GC has conducted a survey to explore the needs and expectations of each generation of employees, which covers issues such as qualifications of an ideal company to work with, their work-related perception towards GC, expectations from working with GC, etc. The survey will provide responses on the needs and approaches to create happy co-working conditions for all generations. Results of the survey revealed that new-generation employees want to work with organizations that are open to expression of opinions, respect opinion difference, and allows the opportunity for work in new areas, etc. On the other hand, generations with work experience want to work with a stable organization that has growth vision and is a leader in their corresponding field.
GC has made and published the video “Dek Samai Nee” on social media to help build the company’s image as an employer who supports the harmonious chemistry among different generations and bridges the gap between generations. The purpose of this is to attract the new generation to want to know more about GC and work with the company.
Samaggi Virtual Careers Fair (SACC)
In 2021, GC has participated in co-organizing the Samaggi Academic Conference and Careers Fair (SACC) together with the Samaggi Samagom, in the United Kingdom, in order to attract and recruit potential talent from top tier universities across the UK. The main objective of the conference is to promote awareness, and communicate GC’s brand image to Thai and international students in an international and global environment. This year is the first online Careers Fair organized by the Samaggi Samagom, to attract potential talents who are studying or living in London, England, and to promote awareness of GC’s image among this target group. During the event, GC held a live session allowing participants to engage in discussions with GC representatives from five different career paths, or the five heroes from the Synergos campaign, who shared their challenging work experience. GC’s virtual booth welcomed 145 visitors out of the total number 291 Fair participants.
