Waste This Way Project

Waste This Way is powering a new generation to #Help Save the Earth the Right Way at the CU-TU Traditional Football Match

The ‘Waste This Way: Help Save the Earth the Right Way’ campaign is an innovative component of the 74^th Chula – Thammasat Traditional Football Match, marking the start of a collaboration involving the new generation in waste management for the very first time and helping make the world a better place.

According to #Help Save the Earth the Right Way, a one-day event like the 74th Chula-Thammasat Traditional Football Match generates over 7,000 kilograms of waste. The Waste This Way campaign, however, in cooperation with the event organizer, diverted 72% of its waste.

The ‘Waste This Way: Help Save the Earth the Right Way’ campaign was initiated by GC, in partnership with Chulalongkorn University and Thammasat University, to support the efficient use of resources in everyday life as part of the GC Circular Living lifestyle which focuses on building Solution for Everyone and increasing environmental awareness among the new generation who will shape the country’s future. The campaign started with students at both universities who are playing a pivotal role on campus to address the waste problem.

Reduce, Change and Separate

The Waste This Way’s simple concept of reduce, change and separate was applied to the activities at the 74^th CU-TU Traditional Football Match which took place on February 8, 2021. The effort involved reducing the use of unnecessary products from the source, changing to eco-friendly products, and separating the different kinds of waste. At the event, GC provided support for improved practices including advice on designing activities to reduce consumption by waste management experts. The activities including reduce, change and separate included

Cheerleading students

GC provided ‘GC Compostable’ lunchboxes in eco-friendly and biodegradable packaging, upcycled bags made of plastic waste, and conveyed the importance of proper waste separation for cheerleading students stationed in the stands performing letter and picture transformations. Students recognized the need to reduce, change and separate doing their part to help the environment.

Circular parade

GC provided the required equipment for the parade, made of renewable materials including leftover wood from the production of plays put on by the two universities. GC also provided advice and experts on materials science to create eco-friendly designs for the parade which encouraged waste separation and recycling resulting in less waste going to landfills. At the end of the event, materials were separated for reuse continuing the cycle and providing maximum benefits.

Viewing stand

Spectators also took part in helping the planet through the ‘Dispose, Discard’ concept separating water and food scraps from ordinary and recyclable waste to reduce contamination and further facilitate improved waste management. Staff were on hand to provide advice on waste separation.

T-shirts for cheerleading staff

GC provided comfortable and stylish t-shirts made of plastic waste through the upcycling process, demonstrating an efficient way to use of resources.

Upcycling plastic waste

GC collected PET bottles at the event for use in the production of sneakers donated to disadvantaged schools on behalf of students from the two universities. Reducing the amount of waste from the source is effective. At the event, spectators who brought their own drink containers received free water reducing the use of single-use plastic cups. Furthermore, at the end of the event, the equivalent volume of CO₂ saved was calculated to encourage people to adopt this concept in their daily lives.

The Waste This Way: Help Save the Earth the Right Way campaign provided young people with the chance to learn by doing, and students were keen on adopting GC Circular Living in their lives in addition to spreading the word to use resources more efficiently in the future.

Last Update Apr 2021

News and Insights

Exceptional! Chula – Thammasat features the “Waste This Way” campaign incorporating a new-generation to revolutionize their 74th Traditional Football Match by promoting ‘Reduce, Ch [BEC Tero]

The Chula-Thammasat Traditional Football Match incorporates viral eco-friendly ideas to more efficiently use plastic waste by recycling [Naewna]

The Chula-Thammasat Traditional Football Match incorporates viral eco-friendly ideas to more efficiently use plastic waste by recycling [Siamrath]

The 74th CU-TU Traditional Football Match continues with the ‘Waste This Way’ campaign promoting ‘Reduce – Change – Sort’ waste management [The Bangkok Insight]

GC Organizes the “Waste This Way” Campaign: Help Save the Earth the Right Way, Demonstrating the Power of Collaboration for Comprehensive Waste Management

Chula-Thammasat take action to reduce plastic waste at their Traditional Football Match [THE Cloud]

Chula-Thammasat partner with GC to launch the “Waste This Way” campaign helping the younger generation to save the planet at the 74th CU-TU Traditional Football Match

elping the youth to save the planet at the 74th CU-TU Traditional Football Match with GC Circular Living Concept

Revolutionize the 74th CU-TU Traditional Football Match with ‘Waste This Way’

‘Waste This Way’ by GC resulted in no waste being left behind at the 74th Chula-Thammasat Traditional Football Match, supported by the new generation, as TACT continues to support a better society [The Standard]

Excellent! ‘Waste This Way’ enhances unity at the Chula-Thammasat Traditional Football Match by successfully reducing greenhouse gas emissions [The Bangkok Insight]

Video

Chula-Thammasat partner with GC to launch the “Waste This Way” campaign

Video

WASTE THIS WAY ..The right way to manage the waste [GC x IAMEVERYTHING]

Video

The 74th Chula-Thammasat Traditional Football Match features the “Waste This Way” campaign: Help save the earth the right way [Channel 5]

Video

The 74th Chula-Thammasat Traditional Football Match features the “Waste This Way” campaign: Help save the earth the right way [Mono29]

Video

PTTGC supports the Chula-Thammasat Traditional Football Match to promote environmental conservation [Nation TV]

Video

The Chula-Thammasat Traditional Football Match promotes environmental conservation [Channel 9 MCOT HD]

Video

The 74th Chula-Thammasat Traditional Football Match hold the “Waste This Way” campaign: Help save the earth the right way [TNN16]

Video

The 74th CU-TU Traditional Football Match launches the “Waste This Way” campaign: Help save the earth the right way [Channel 3 – Kaochaowanyud]

Video

Waste This Way: Save the Earth the Right Way Support Waste Management for the First Time at the Chula-Thammasat Traditional Football Match

Video